Coda and the power of hubs

Integrating your workflow: Coda’s hub-and-spoke model

Christiaan Huizer
6 min readOct 10, 2024

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This quote is not about Coda, but it could have been.

“I think the conventional wisdom for how to build business software has been that you should focus very narrowly, and you should build this one very narrow thing and go very deep,” he said. “I think that as a result of that conventional wisdom, we’ve been building business software wrong for the last 20 years. The side effect of building these very narrow applications is that businesses now have to manage 100 different separate pieces of software to run their business, and there’s a lot of inefficiency in that.”

Source: around min 9:50

…and you could listen for a whole minute and almost convince yourself it’s about Coda, but you’d be wrong.

Coda & Hubs: a double dose of connectivity

When you hear the word “hub” in the Coda universe, it can actually refer to two distinct but equally powerful concepts. Let’s break down this dynamic duo:

1. The document hub: your workspace command center

Think of this as the mothership of your Coda workspace. This type of hub is a central document that links to and gathers information from various other documents, creating a unified and easily navigable knowledge base. It’s the perfect place to house your meeting notes, project plans, and key decisions, providing a single source of truth for your team.

2. The software hub: Coda as your data central

This second type of hub leverages Coda’s powerful integrations to connect with external software. Through Packs, Coda can seamlessly interact with a wide range of applications, pulling in data from sources like Google Sheets, Slack, and Figma. This transforms Coda into a central hub for all your data, allowing you to visualize, analyze, and manipulate information from various sources in one place.

Coda as your data central

The power of two

By combining these two hub concepts, Coda unlocks a whole new level of organizational efficiency. Imagine a workspace where:

  • Information flows seamlessly: Data from different software tools is automatically synced with your Coda docs, eliminating manual data entry and ensuring everyone has access to the latest information.
  • Insights are readily available: With all your data centralized in Coda, you can easily analyze and visualize key trends, identify bottlenecks, and make data-driven decisions.
  • Collaboration is effortless: By connecting your documents and external tools in Coda, you create a dynamic and collaborative workspace where everyone is on the same page.

Hubs empower you to break down information silos, streamline workflows, and unlock the full potential of your data. Whether you’re looking to create a centralized knowledge base or connect with your favorite apps, Coda’s hub functionality has you covered.

One doc, one task

Imagine a bustling HR department juggling numerous responsibilities: managing employee data, tracking time off, processing payroll, gathering feedback, and more. In Coda, each of these tasks can be neatly organized into its own dedicated document. You might have a “People” doc for employee information, a “Time Off” doc for vacation requests, a “Payroll” doc for salary details, and a “Feedback” doc for employee reviews.

But how do you prevent these individual docs from becoming isolated islands of information? This is where Coda’s “hub” concept shines. A central HR hub document can act as a command center, linking to and drawing data from all these individual task-specific docs.

For instance, your HR hub might display upcoming public holidays from a “Holidays” doc, show who’s currently out of office from a “Time Off” doc, and even highlight key insights from employee feedback in the “Feedback” doc. This centralized view provides a comprehensive overview of all HR-related activities.

This approach embodies the “one doc, one task” principle. By dedicating each document to a specific function, you maintain clarity and avoid unnecessary complexity. While complexity is inherent in any growing system, this principle helps you manage it effectively. More about it in this blog post.

Benefits of “One Doc, One Task”

  • Reduced Cognitive Load: Working within focused documents makes it easier to find information and complete tasks.
  • Improved Collaboration: Clear document organization facilitates teamwork and knowledge sharing.
  • Enhanced Scalability: As your HR department grows, you can easily add new docs for new tasks, keeping your workspace organized and efficient.
  • Simplified Automation: Connecting task-specific docs to a central hub streamlines workflows and allows for powerful automations.

By embracing the “one doc, one task” principle and leveraging Coda’s hub functionality, you can create a streamlined and scalable your workspace that empowers your team to thrive.

To make your docs really efficient and easy to grown, you not only can apply the one task one doc logic. You can take it one step further and limit the number of packs and automations in each document. This helps you stay focused on the main task and prevents things from getting too complex.

Coda as your digital HQ

Coda isn’t just about documents; it’s about connecting your entire digital world. This is where the concept of “hubs” takes center stage, offering two distinct flavors of connectivity.

1 — Hubs within Coda: a symphony of documents

First, we have the internal hub, where a Coda document acts as a central point for linking and organizing related documents. Think of it as a project hub, pulling together meeting notes, design mockups, and task lists into a single, cohesive space. This keeps your information organized and accessible, fostering seamless collaboration within your team.

2 — Hubs across software: Coda as your data central

But Coda’s connectivity goes beyond its own walls. Through Packs, Coda integrates with a vast array of external software, turning your Coda doc into a powerful data hub. Imagine a project management hub that automatically pulls in deadlines from your Google Calendar, updates task progress from your project management tool, and even sends notifications via Slack.

This external hub functionality extends to industry-specific applications as well. For instance, a transportation company could use Coda to centralize driver logs from specialized databases, allowing managers to track hours, plan routes, and ensure compliance, all within their Coda document.

The beauty of it all: everything at your fingertips

By bringing together data from various sources, Coda eliminates the need to constantly switch between applications. You have everything you need right where you need it, streamlining your workflow and boosting productivity.

Coda Brain: The future of connected work

And it gets even better! Coda is pushing the boundaries of connectivity with Coda Brain, an AI-powered tool that intelligently searches across your connected apps and surfaces relevant information within your Coda docs. Imagine Coda Brain automatically pulling in customer data from your CRM when you’re drafting a proposal, or suggesting relevant files from your cloud storage as you’re writing a report. This is the future of connected work, and Coda is leading the way as I described in a previous post.

With its powerful hub functionality and the innovative Coda Brain, Coda is transforming the way teams work, fostering a more connected, efficient, and intelligent workspace.

More about Coda AI and Coda Brain

I hope this article was informative and helpful. Did it help you to solve a problem you unlike would have solved other ways? What about a donation?

My name is Christiaan, and I regularly blog about Coda. While this article is free, my professional services (including consultations) are not, but I’m always happy to chat and explore potential solutions. You can find my free contributions in the Coda Community and on X. The Coda Community is a fantastic resource for free insights, especially when you share a sample doc.

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Christiaan Huizer
Christiaan Huizer

Written by Christiaan Huizer

I write about how to Coda . You find blogs for beginners and experienced makers. I publish about 1 / week. Welcome!

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